What make us different

During the 18th century, Seth Shri Atmaram Ji was invited by His Highness Maharaja Jai Singh to Jaipur from the city of Kota. The royal family had extended an invitation to Seth Atmaram Ji due to his expertise and knowledge in the world of jewellery and stones. As he came from the city of Kota, he was summoned as ‘Kotawala’ and became the jeweller to the Royal Family. That marks our prestigious and centuries old journey into the world of jewellery. Ever since, we have been involved in this business; strengthening our legacy day after day, year after year. Our ancestors were also bestowed with a Haveli by the royal family, which is said to be connected to the Amber Palace through a secret tunnel. The glorious ‘haveli’ still stands as a testimony to our colossal heirloom.

Preserve and Innovate

Continue to uphold the traditional craftsmanship that has been our hallmark for eight generations, while integrating modern techniques and innovative designs to stay at the forefront of the jewelry industry.

Quality and Excellence

Maintain the highest standards of quality in every aspect of our business, from sourcing the finest gemstones to the meticulous craftsmanship of our jewelry pieces.
“It's good to start early when buying jewelry pieces. Aside from being investments, they are classic, they are timeless, and they are something that you pass on - it's a memory, it's an heirloom.”
“I want to design jewelry for girls and guys... I'ma spread it out, but I'ma design, probably when I'm just designing furniture and buildings, I'll probably being the jewelry thing, too..”
“ I've stood around bogs wearing half a million dollars' worth of jewelry, up to my knees in the rot, thinking how much more or less the place smelled like a sewer than it did the day before.”
“In both business and personal life, I've always found that travel inspires me more than anything else I do. Evidence of the languages, cultures, scenery, food, and design sensibilities that I discover all over the world can be found in every piece of my jewelry.”
“In both business and personal life, I've always found that travel inspires me more than anything else I do. Evidence of the languages, cultures, scenery, food, and design sensibilities that I discover all over the world can be found in every piece of my jewelry.”